BestLife S/A – a public company created under Brazilian law - is an interactive and entertainment marketing company whose activities began in April 1999, with headquarters located in Rio de Janeiro, Brazil. Among its founders was Ediouro Publicações S/A, a leader in the Pastime market. In our corporate group F5Digital Ltda. – a producer and developer of electronic interactive games and software - and BestLife Consultoria e Corretagem de Seguros Ltda. stand out. In February 2000, a minority stake in the main company was acquired by Banco Modal S/A. Its main executives boast a significant experience in the publicity and technological markets. BestLife S/A fully owns two subsidiaries located in the United States: BestLife Internet and Business LLC and BestLife Interactive Corp. The company also has representatives in Mexico, Argentina, Lisbon and Madrid. Our office in the United States is based in Miami – Florida.
BestLife Clique & Ganhe, www.bestlife.com.br is the largest entertainment and prize website in Brazilian Internet; its dynamic content is activated according to the users’ profile, and facilitates interaction between sponsors/advertisers and Internet users. The Brazilian site has over 2.5 million active associates, 35 million page views/month and an average user session of 30 minutes. In order to spread our membership we go beyond the use of our own entertainment websites network, and actively recruit through viral marketing actions, different social medias, other online communities, co-sponsoring promotions together with our partners found among Professional Associations, Executive’s Institutes, Universities, MBA Schools (including Alumni Associations) and IT news websites.
We started our Television ventures in November 2000 when launched “CliqueGanhe.com” on TV Record (taped in Rio de Janeiro with national broadcast syndication), an interactive Quiz Show with live telephone and Internet participation from viewers. In June 2001 we launched “Quiz da Hora”, together with “Radio Jovem Pan FM”. In February 2004 it was the time of the “Show Quiz” www.showquiz.com.br created for the exclusive participation by phone, with seamless integration with the Internet. Starting August 2004, BestLife offered several wireless services through data platforms available to the public through the main telephone operators in the country. In October 2005, we launched another TV Show “Salada Mista” in two versions: Portuguese (for the Brazilian market) and Spanish (for syndication throughout Latin America). Our portfolio further comprises traditional formats of point-of-sale promotions.
Our interactive experience, along the last 10 years, has ensured us great expertise in developing entertainment content, such as quizzes, on-line games, panels, competition and super quizzes, by utilizing the best resources available in the segment, besides developing specialized teams in promotion and fulfillment management.
The BestLife Interactive and its associated group of companies has nurtured, developed and actively manage large online communities throughout most countries in Latin America, The Caribbean, the United States, in addition to Portugal and Spain.
The company has developed an extensive know-how in running over a thousand promotions campaigns and general entertainment. We bring to life a wide variety of prize distribution formats and options, in addition to creating games for Internet, fixed and mobile telephones (voice and data platforms), Radio and TV Shows. Considering our good media mix, using off-line and on-line channels, we manage this traffic composed of a wide range of people and several different profiles, to our network of entertainment websites and Social communities. The result is a huge and very rich database converted to our panels used for online sampling for the Market Research industry. After the registering process, new members can actively participate in the activities of our communities and start accumulating points.
Our increased investment in the development of B2B Panels and communities aims to target specific profiles. In this process, we co-sponsor business and technical Conferences, Seminars and events, in addition to organizing promotions together with our local partners among Executive´s Institutes, Professional and Class Associations, Universities, MBA Schools (Alumni Associations) and IT news websites. We also recruit through co-registration with major Web Portals, Web News and Social Networks.
Our permanent objective is to successfully and ethically achieve a position of leadership in both the entertainment and market research industries, always considering its importance and impact in people’s lives.
To that matter we pledge:
For Members: to provide a safe and stimulating environment where every member, their families, friends and co-workers can interact among themselves or with other members, play games, educate themselves, participate in auctions, exchange experiences, express their ideas and opinions on life, products and services while earning prizes and rewards along the way.
For Companies: To provide a innovative and effective medium through which they can expand their business in the geographic areas we cover, reaching out to a select audience with a promotional customized platform that creates visibility and results through interactivity. For Market Research studies, our ever increasing segmented panels are available for both consumer and professional studies.
What does www.bestLife.com.br offer to members and business partners?
BestLife owns several channels where users interact with advertisers, their products and services, winning points and prizes and having fun with the several activities offered at the site.
BestLife offers an effective and versatile promotional internet platform where our business partners can seamlessly gauge the results of any marketing campaign. It generates a great audience with faithful users, thus allowing constant interactivity of a high purchasing power public willing to interact with your products and services. Our sophisticated software allows you to launch a customized campaign in no time and at a much lower cost than traditional media. You can see the results in your increased bottom line.
The BestLife Clique & Ganhe site was the pioneer in Brazil in utilizing the rewards format. The result was an intensive transit of users to the advertisers’ sites, with increased interactivity and brand exposure. Several tools can be utilized: on-line promotion, multiplayer games, “Gold Pots” and codified gifts as an additional bonus to stimulate interactivity with advertisers’ products and services.
The greater the participation, with a lot of entertainment, the greater the chances of winning super-prizes. Our sites constantly provide renewed entertainment generating a low member turn over and high loyalty. Our mileage system is self-regulated and we like to add prizes from our partner’s portfolio of products and services, creating additional exposure and awareness.
Our membership gives you unparalleled exposure to a public constituted mainly of opinion makers and of high purchasing power.
Take advantage of BestLife’s marketing tools to increase your customer loyalty. Your communication and targeted campaigns will be addressed to a receptive audience for your products and services.
BestLife Clique & Ganhe enjoys a premium positioning on the web compared to the competition. By advertising in BestLife Clique & Ganhe your brand will be associated with other high end brands..
Our business partners have access to detailed information on the effectiveness of their banners and other instruments, being capable of measuring the public’s reaction to their communication, without dispersion. We can segment the exposure to your target based on additional information of BESTLIFE users’ profile.
National reach. We can launch your campaign nationwide or limit to just a zip code… you are in control of coverage, execution, and instant measured results.
In view of the number and attractiveness of the incentives offered to our members, no other site can generate as much traffic to your own website.
Possibility of variable cost proportional to the results generated to you.
Our own marketing investment program foresees increasing investments in on-line and off-line media, making the exposure of our partners even more visible.
Your products are displayed to a high purchasing power community with great power of spreading information, thus generating gains which extrapolate the directly measured results.
Mileage program structured and ready to be used by you.
Ability to launch your campaign quickly and at low cost, removing the usual complicated promotional or logistic procedures required by traditional media. Synergy between the prizes and the distribution means can be intensified, with immediate results in your sales.
Our membership has been offered the opportunity to opt in to participate in market research studies. Our coverage of targets in consumer studies as well as in business studies is unparalleled.
Our members – your potential customers - are rewarded for the information they supply to you.
In addition to the direct exposure in our site, you can also take advantage of our Newsletters for promotions and launching of products, plus e-mail marketing.
We know our panelists. A bold statement, to be sure, but one we’re more than confident making. Why? We gather between 350 and 1,800 different fields of information when profiling our panelists — a number that vastly exceeds any of our peers. The result: better targeting, faster service. You get exactly what you need, when you need it. And we don’t stop with unrivaled panelist profiling.
In this book you’ll find a detailed listing of our profiling capabilities and information about Internet demographics
by age | by industry | by gender (%) | ||||||||||||
Country | <18 | 18-24 | 25-34 | 35-44 | 45-64 | 65 + | Total Members | B2B IT related | B2B Total | Women | Men | |||
BRAZIL | 142,341 | 437,595 | 321,93 | 119,706 | 68,249 | 23,38 | 1,113,201 | 97,541 | 503,11 | 39% | 61% | |||
PORTUGAL | 14,329 | 29,547 | 28,68 | 15,997 | 8,644 | 1,235 | 98,432 | 42,175 | 16,52 | 36% | 64% | |||
SPAIN | 14,599 | 29,943 | 21,708 | 11,204 | 2,495 | 1,066 | 81,016 | 41,742 | 162,277 | 23% | 77% | |||
IN THE USA | 7,056 | 18,635 | 19,145 | 9,9 | 5,328 | 1,486 | 61,549 | 17,66 | 156,2 | 35% | 65% | |||
IN THE UK | 2,961 | 9,989 | 12,528 | 8,163 | 2,844 | 977 | 37,463 | 10,024 | 39,614 | 38% | 62% | |||
MEXICO | 12,116 | 38,311 | 44,825 | 35,422 | 11,011 | 5,446 | 147,131 | 72,213 | 309,541 | 37% | 63% | |||
ARGENTINA | 42,482 | 79,138 | 63,507 | 34,955 | 9,768 | 3,084 | 232,934 | 69,2 | 302,147 | 46% | 54% | |||
CHILE | 12,465 | 33,096 | 34,586 | 18,098 | 18,625 | 2,523 | 119,392 | 31,845 | 141,021 | 41% | 59% | |||
COLOMBIA | 12,166 | 41,875 | 39,815 | 23,171 | 24,02 | 2,355 | 143,401 | 18,597 | 89,116 | 38% | 62% | |||
VENEZUELA | 8,284 | 33,655 | 24,538 | 14,924 | 18,098 | 2,175 | 101,673 | 31,447 | 159,41 | 42% | 58% | |||
PERU | 15,169 | 40,462 | 36,76 | 21,224 | 3,368 | 2,281 | 119,264 | 15,539 | 78,811 | 35% | 65% | |||
PUERTO RICO | 8,075 | 32,369 | 29,408 | 16,979 | 2,694 | 1,824 | 91,351 | 10,002 | 48,847 | 30% | 70% | |||
ECUADOR | 3,621 | 9,254 | 12,673 | 8,452 | 847 | 433 | 35,281 | 2,107 | 11,097 | 31% | 69% | |||
PARAGUAI | 1,548 | 10,829 | 12,899 | 8,77 | 1,131 | 394 | 35,57 | 1,002 | 7,498 | 28% | 72% | |||
URUGUAI | 508 | 10,431 | 16,628 | 9,138 | 1,661 | 1,291 | 39,659 | 1,657 | 7,557 | 42% | 58% | |||
BOLIVIA | 194 | 4,834 | 5,175 | 1,938 | 631 | 90 | 12,862 | 645 | 3,805 | 27% | 73% | |||
BELIZE | 90 | 1,683 | 2,414 | 2,978 | 455 | 54 | 7,674 | 488 | 2,669 | 25% | 75% | |||
COSTA RICA | 3,37 | 10,452 | 14,76 | 7,97 | 1,142 | 573 | 38,266 | 3,477 | 20,124 | 41% | 59% | |||
EL SALVADOR | 2,618 | 7,09 | 10,648 | 5,248 | 1,09 | 552 | 27,245 | 2,301 | 11,644 | 31% | 69% | |||
GUATEMALA | 11,013 | 38,381 | 35,44 | 21,557 | 19,685 | 1,794 | 127,87 | 804 | 16,088 | 29% | 71% | |||
HONDURAS | 2,607 | 6,737 | 9,198 | 6,895 | 1,131 | 550 | 27,117 | 942 | 6,003 | 27% | 73% | |||
NICARAGUA | 1,122 | 6,899 | 9,143 | 5,251 | 759 | 557 | 23,73 | 833 | 4,669 | 27% | 73% | |||
PANAMA | 6,9 | 18,017 | 17,386 | 11,004 | 2,591 | 698 | 56,595 | 1,103 | 14,664 | 37% | 63% | |||
DOMINIC REPUBLIC | 6,733 | 14,749 | 18,646 | 11,19 | 10,102 | 813 | 62,233 | 3,456 | 19,664 | 35% | 67% | |||
HAITI | 2,3 | 5,388 | 5,389 | 4,096 | 572 | 415 | 18,16 | 212 | 1,025 | 23% | 77% | |||
JAMAICA | 6,993 | 17,383 | 19,96 | 9,236 | 1,127 | 923 | 55,622 | 2,98 | 13,88 | 31% | 69% |
A selected audience. And ever increasing segmented panels available for both consumer and professional studies. We cover more than 21 countries over Latin America, the Caribbean, Hispanics in the U.S., Portugal, Spain and Hispanics in the UK. In this panel book you will find some of more than 650 categories we are able to target.
To that matter we pledge:
399,471 | Entertainment general | 1,453,221 | Work Environment | 921,433 | |||
Airline Travel/Low Airfare Rates | 490,033 | Events | 400,120 | Macintosh | 377,111 | ||
Animals/Pets | 475,560 | Exotic Adventure Travel Destination | 433,210 | Mind, Body & Spirit | 104,412 | ||
Art | 849,336 | Family/Children | 601,234 | Mobile/Cell Phone owners | 966,511 | ||
Audio/Electronics | 489,897 | Fashion | 834,476 | Movies/Cinema | 1,344,476 | ||
Automobiles/Automotive | 932,010 | Female Fashion | 446,977 | Music | 944,553 | ||
Beauty/Cosmetics | 466,531 | Fixed Line Phone Connection | 904,456 | Music Concerts | 411,230 | ||
Books | 832,456 | Food/Cooking | 631,002 | Music Equipment | 530,020 | ||
Broadband users | 1,021,120 | Football (soccer) | 1,533,247 | News | 1,000,124 | ||
Business | 766,521 | Foreign Language | 557,786 | News & Politics | 96,644 | ||
Business Travel | 411,200 | Free Offers | 922,344 | On-Line Businesses | 833,601 | ||
Casino Gambling | 91,224 | Games | 1,675,110 | On-Line Games | 1,600,213 | ||
Computer Books | 386,614 | Gardening | 480,114 | Online Training | 511,230 | ||
Computer Software | 544,130 | Gifts | 832,214 | Personal Electronics | 655,004 | ||
Computers/Computing & Technology | 1,293,647 | Gifts for Her | 381,002 | Personal Finance | 392,210 | ||
Concerts/Shows | 688,466 | Health/Beauty | 844,120 | Seminars/Intensive Training | 401,221 | ||
Contests/Promotions/Sweepstakes | 1,633,201 | High Tech Enternt & Electronics | 1,122,546 | Special Offers | 896,650 | ||
Cooking books | 186,774 | Home & Family | 498,897 | Special Promotions | 466,320 | ||
Cosmetics | 420,011 | Home Improvement/Decorating | 435,555 | Sport Events | 467,751 | ||
Dental | 108,447 | Housing/Real Estate | 344,541 | Sports | 997,651 | ||
Diet/Nutrition | 401,130 | Internet frequent users | 1,445,567 | Travel | 1,002,033 | ||
Discount Coupons | 423,278 | Internet Hardware | 502,110 | Travel Equipment | 386,321 | ||
Education/Self-Improvement | 1,022,314 | Internet Shoppers | 988,611 | Video/TV | 496,641 | ||
Employment Opportunities | 644,173 | Internet Software | 700,224 | Webmasters | 60,002 |
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We have proudly assisted the following companies with our innovative marketing services